LIFING

Brand Strategy - Visual Identity - Digital - Social

Part of what I did for Miles was to develop a create suite of assets that'd be used across all his social & digial content. My mission was to develop a logo and brand style, appealing to the typical fashionable - sporty - run club - sunday morning coffee-lover - girl or guy.

I went on to evolve the brand, creating a playbook, and how the designs live across the ecosystem of social content.

When I started working with Miles, he had a brief logo design some friends of his had designed. When we had our initial conversation he was open for me to change this up completely,, with a different look and feel to what his mates had done. I obviously did hundreds of variations but presented 5 routes, here are an example of just 3.

initial visual exploration

logo development

values

As the community was still in its initial seed stages, I came up with some values for Miles' brand after a few discussions we'd had. He mentioned he created this community, as a way for people to come together for the good and the bad times. There's conversing meaning with his motto Life is Lifeing, a time and a place for both the ups and downs. Here's what I came up with along with a visual mark reformed from the logo.