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Brand Strategy - Verbal Identity -
Print - Packaging - Campaign
Brand Strategy - Verbal Identity -
Print - Packaging - Campaign
LIFEING
Brand Strategy - Visual Identity - Digital - Social
Lifeing is a wellness community hosting events in London. The man behind the brand is Made in Chelsea's Miles Nazaire. Part of what I did for Miles was develop a suite of assets to be used across all his social & digial content. My mission was to develop a logo and brand style, appealing to the typical Gen Z fashionable - sporty - run club - sunday morning coffee-lover - girl or guy.
I went on to evolve the brand, creating a playbook, and how the designs live across the ecosystem of social content and merchandise.
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When I started working with Miles, he had a brief logo design. When we had our initial conversation he was open for me to change this up completely, with a different look and feel. Here are some approaches followed by fleshing out different assets and platforms.
initial visual exploration
logo development
values
As the community was still in its initial seed stages, I came up with some values for Miles' brand after a few discussions we'd had. He mentioned he created this community, as a way for people to come together for the good and the bad times. There's contrasting interpretation with his motto 'Life is Lifeing', a time and a place for both the ups and downs. Here's what I came up with along with a visual mark reformed from the logo.
