this.
this.
Brand Strategy - Verbal Identity -
Print - Packaging - Campaign
Brand Strategy - Verbal Identity -
Print - Packaging - Campaign
Royal Air Force
Visual Identity - Digital - OOH - Campaign
A little known aspect of the Royal Air Force’s remit, is the emerging field of space protection; this was the highlight in a dramatic new recruitment campaign for the RAF.
The campaign aims to make young people aware that there are a wide range of professions that can be pursued within the RAF – all of them playing a vital role in forming the team that protects us from unexpected threats.
​
development
tvc
The 60-second film entitled “The Force Protecting Space” features real personnel throughout and a visual rawness that conveys the excitement and energy of a career in the RAF – especially given its emerging role in space defence.
ooh
Alongside the TV and Digital, the striking OOH and social creative that invites people to discover more about “the force protecting space”, using a dramatic art direction style in the RAF colours of red and blue to continue the cinematic, almost futuristic, aesthetic.
